I started Chapul in 2012 with the help of family and friends. We were the first company in the US to launch an insect protein product and developed the first cricket flour on the market. The reason? It all began with water. . .
Water is my passion, and I have dedicated myself to the mission of ensuring that future generations will have a sustainable source of fresh water. As our growing population increases the demand for water, we are increasing our reliance on a diminishing supply of available water.
I also work as a whitewater rafting guide on the Colorado River through the Grand Canyon. For thousands of years, this river has been revered as the life blood to many civilizations, but sadly, this magnificent river no longer even flows to the ocean, but is dried up by field after field of high water-use crops, in the middle of the desert. At Chapul, we think the solution is to learn from our ancestors, the native cultures of the American West and Mexico, and to begin incorporating healthy, environmentally sustainable insect protein into Western diets.
The majority of our freshwater resources here in the Western U.S. go to agriculture, with the majority of that used for livestock production. Insects, however, are incredibly efficient at converting plant matter into a very healthy source of protein for humans, while emitting very few greenhouse gases and not requiring nearly as much land resources. They are currently eaten in more than 60% of countries around the globe, and the only reason we do not here in the U.S. is purely psychological – similar to sushi was before the 1970’s.
I started Chapul with the help of friends and family to leap over this psychological hurdle of eating insects in the United States. If we shift even a fraction of our protein consumption to environmentally friendly, healthy, and delicious insects, we will have a significantly smaller water footprint. . .and maybe the flow of the mighty Colorado River will return to the Sea once again.
So enjoy your Chapul Cricket Bars, and know that you are contributing to the water supply of tomorrow.